Organisations
GDPR Is Good For Marketing
Nearly 20 years ago, a book was published which was to change marketing forever. Before that, marketing* was about interrupting people with messages they didn’t ask for and didn’t want. “Interruption Marketing was easy. Build a few ads, run them everywhere. Interruption Marketing was scalable. If you need more sales, buy more ads. Interruption Marketing…
Read MoreSatsuma Goes Pear-Shaped (Slick Customer Experience Isn’t Enough)
Ten years ago I ran a focus group of low income borrowers to understand the impact the Government’s Growth Fund initiative had on credit union members. What suprised me was how much borrowers were willing to pay for convenience of service. I’d assumed that lower interest rates and weekly payments were enough. Removing friction in…
Read MoreWhy Spending More On Bad Debt Can Be Profitable
Sticking to your budget for bad debt isn’t always the best course of action. What if spending another 1% on write offs, brought in more income than the extra bad debt cost? Using credit scoring to manage a loan portfolio Credit scoring enables lenders to estimate the bad rate based on a score. Hundreds of…
Read MoreHow Credit Union Websites Are Like Cars
Some credit union websites are pretty. Many are ugly. Ugly or pretty, most of them don’t ‘work’. In my experience, most financial firm’s websites, even the pretty ones, fail to move the business forward. To be clear, by ‘work’ I mean you have some business objective in mind and ‘working’ means you are moving towards…
Read MoreThe Loanbook Growth Equation (and Why it Matters)
Hiding in plain site among Silicon Valley’s hallowed circles of so-called growth hackers is a concept that’s become known as the fundamental growth equation. A growth equation is a simple formula. It represents the key factors that combine to drive your growth – your core growth levers. This equation is different for every product or…
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