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Marketing & Growth

The purpose of marketing is to create more customers, more members, and to keep them happy so they want to stay with you.

In the articles below we explore the mindsets, strategies and tactics that ethical lenders can use to grow the customer-base, grow the loan book.

January 18, 2023 By Adrian Davies

Opening up access to affordable credit

NestEgg’s new platform is opening up access to affordable credit, helping responsible lenders grow their loan books. Affordable credit providers could grow so much more quickly. Credit unions and CDFIs just need to make themselves easier to find and apply to. Growth potential For the risk … Read More about Opening up access to affordable credit

Filed Under: Marketing & Growth

November 14, 2022 By Adrian Davies

Car loans roundtable

20 credit unions attended our Car Loans Roundtable on 10th November. The meeting explored the opportunity the Finance Bill presents for credit unions wanting to grow their loan books. Currently passing through Parliament, when enacted the Bill means credit unions will be able to offer Conditional … Read More about Car loans roundtable

Filed Under: Lending Strategy, Marketing & Growth

February 15, 2022 By Adrian Davies

Five tactics for 200% growth

NestEgg clients doubled the number of loan applications in January compared to the same period last year. On average, the value of loan books increased 25% during 2021. This is twice the sector average. Importantly, 1 in 5 applications were automated accepts. Furthermore, as Loans Officers … Read More about Five tactics for 200% growth

Filed Under: Marketing & Growth

August 12, 2021 By Adrian Davies

£100m of loan applications

In July NestEgg hit an important milestone. Our decision engine has reviewed more than £100m of loan applications. Representing just under 80,000 individual borrowers, 60,000 applicants were financially excluded. We estimate these borrowers saved £18m in excess interest that would have otherwise … Read More about £100m of loan applications

Filed Under: Marketing & Growth

June 17, 2021 By Adrian Davies

Faster growth with easy online applications

Covid-19 has been a catalyst for change. A huge global nudge in the direction of doing things online. Because of this, borrowers expect easy online applications. Get this right and loan books grow. Get this wrong and 58% of people will never use your services again. Worse still, 6 in 10 of 25 … Read More about Faster growth with easy online applications

Filed Under: Lending Strategy, Marketing & Growth

June 30, 2020 By Adrian Davies

Decline to accept

Credit unions save low income borrowers, in Great Britain, £120m in excess interest every year. NestEgg users generate a ‘social dividend’ of £200 saved interest, each working hour. However, 40% of loans are declined. As a result, every year 100,000 vulnerable applicants are turned away by … Read More about Decline to accept

Filed Under: Financial Health, Financial Inclusion, Lending Strategy, Marketing & Growth

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NestEgg helps individuals improve their financial health starting with affordable credit from responsible lenders who are looking to sustainably grow the loan book & member base.

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From the blog

  • Better lending during the cost of living crisis
  • Buy Now Pay Later for Credit Union Borrowers
  • Combining credit bureau and open banking data
  • New feature: open banking affordability charts
  • Opening up access to affordable credit

NestEgg Limited is regulated by the Financial Conduct Authority as a Provider of Credit Information Services and for Credit Broking (Firm Reference Number: 920630, Company number: 10427741)
NestEgg Limited is acting as an agent of TrueLayer, who is providing the regulated Account Information Service and is Authorised and Regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 and Electronic Money Regulations 2011 (Firm Reference Number: 901096).

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